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UID:300@harvard-yenching.org
DTSTART;TZID=America/New_York:20221212T110000
DTEND;TZID=America/New_York:20221212T123000
DTSTAMP:20221129T201536Z
URL:https://www.harvard-yenching.org/events/mitigating-covid-19-disinfodem
 ic-health-misinformation-social-media-efficacy-and-health-literacy-in-taiw
 an/
SUMMARY:Mitigating COVID disinfodemic: Health misinformation\, digital lite
 racy and vaccination in Taiwan
DESCRIPTION:Co-sponsored with the Fairbank Center for Chinese Studies\n\nSe
 ating is limited. Masks are required for all in-person audience members.\n
 \nThis is a hybrid event (held in person and via Zoom). To attend via Zoom
 \, please register.\n\nDuring the COVID-19 pandemic\, social media algorit
 hms has facilitated the viral spread of mis- and disinformation\, resultin
 g in global public health crises. After raising Coronavirus epidemic warni
 ng in mid-2021\, Taiwan has faced increasing health misinformation risks a
 nd challenges of mitigation. The goal of the mixed-method research is two-
 fold: to examine characteristics of Taiwan’s health misinformation after
  COVID-19 Level 3 Alert\, and to investigate the complex relationship amon
 g social media users’ (dis)information efficacy\, health literacy and th
 eir impacts on vaccination. First\, I systematically analyzed viral health
  misinformation messages verified by fact-check organizations over the pas
 t 1.5 years. Content analysis shows that prevalent types of Coronavirus fa
 lsehoods are related to vaccine effectiveness\, false cures and preventati
 ve measures\, and government’s epidemic prevention. Their most salient m
 otives include fear mongering and conspiracies\, especially on political s
 mear. Next\, my survey of Taiwanese social media users finds that COVID-19
  health literacy significantly increases individual adoption of preventive
  measures and vaccination. Social media information efficacy is the key to
  improve critical posts of COVID-19 information\, which positively affects
  health literacy and its components (i.e.\, accessing\, understanding\, ap
 praising\, and applying health information). Nonetheless\, social media di
 sinformation efficacy moderately influences how people understand and appl
 y health literacy.
CATEGORIES:Visiting Scholar Talks
LOCATION:Common Room (#136)\, 2 Divinity Avenue\, Cambridge\, MA\, United S
 tates
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