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UID:296@harvard-yenching.org
DTSTART;TZID=America/New_York:20221117T110000
DTEND;TZID=America/New_York:20221117T123000
DTSTAMP:20221107T201117Z
URL:https://www.harvard-yenching.org/events/sushi-is-the-japanese-counterp
 art-of-the-european-sandwich-the-introduction-and-acceptance-of-japanese-c
 uisine-in-the-united-states/
SUMMARY:"Sushi is the Japanese counterpart of the European sandwich": The I
 ntroduction and Acceptance of Japanese Cuisine in the United States
DESCRIPTION:Co-sponsored with the Reischauer Institute of Japanese Studies\
 n\nIn-person talk – Seating is limited. Masks are required for all audie
 nce members.\n\nThis talk explores the history of the de-ethnicization of 
 Japanese cuisine in the US from a sociological perspective. De-ethnicizati
 on occurs “when a product we associate with a specific ethnic group deta
 ches itself from its roots and appeals to other groups as well” (Solmon 
 2013\, p. 487). As shown in the examples of Americanized Japanese (ex.\, C
 alifornia roll and teriyaki sauce) and Americanized Chinese (ex.\, chop su
 ey and General Tso’s chicken)\, it is common for foreign cuisine to be d
 e-ethnicized and localized in other cultures. In addition\, the foreign fo
 od category is blurred in such a de-ethnicization process. For example\, m
 any Chinese restaurants in the US serve sushi and sake. It is strange for 
 Japanese (or Chinese) people to serve two rather different cuisines in the
  same restaurant but combining these two Asian cuisines is natural for Ame
 ricans. The project aims to answer the following two research questions: f
 irst\, what kind of marketing efforts have been made to attract American c
 onsumers to Japanese cuisine? Second\, in history\, how have the boundarie
 s between Japanese cuisine and other food cultures been altered and evolve
 d? Based on the more than seventy interviews conducted in New York City an
 d other areas in the US with Japanese restaurants\, chefs\, a restaurant a
 ssociation\, wholesalers/distributors of Japanese food ingredients\, Japan
 ese grocery stores\, street food event organizers\, consultants\, an educa
 tional institution\, food journalists/writers\, and so on\, and archival d
 ata such as old recipe books and local newspapers\, this research attempts
  to answer these questions.
CATEGORIES:Visiting Scholar Talks
LOCATION:Common Room (#136)\, 2 Divinity Avenue\, Cambridge\, MA\, United S
 tates
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 ge\, MA\, United States;X-APPLE-RADIUS=100;X-TITLE=Common Room (#136):geo:
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